Today, I want to share some of the best event planning books to get started if you're new in the industry. Hi, I'm Anna, founder of the event certificates, and I work with event planners to help them turn clicks into clients.
The Importance of Learning
That's right, I'm all about your digital marketing. So your Facebook ads, Instagram ads, everything that you need to get found online. So why am I talking today about books when I'm all about digital marketing?
Well, here's the thing, I know that everyone learns differently. Some people are visual learners, some people learn, they're more auditory, right? Whatever that is for you, I want to help you get there.
So I want to share five books that I've read that I enjoy and that I think can help you if that's the route you'd like to go.
Event Planning and Management
Now, let's dive into the first one, "Event Planning and Management: Principles, Planning and Practice." I'm proud to mention that this book features yours truly. I might be a little biased when introducing this book, but it's worth noting that this is a textbook actively used in the UK, specifically at Leeds.
What sets this book apart is that I've had the privilege of working closely with the authors to enhance its practicality. Both the authors and their professors are active event planners, which is quite rare. It's not often that you come across event planning or wedding planning textbooks authored by individuals actively involved in the field, rather than just academics, but that's precisely the case here.
I collaborated with the authors to contribute practical insights. I developed numerous resources and content that are interlinked with real-world applications, helping you set up and improve your business.
If you're in search of an event planning textbook that offers a blend of practical guidance and theoretical knowledge, this is definitely one you should consider. The full title is "Event Planning and Management: Principles, Planning and Practice."
"Start Your Own Event Planning Business: Your Step-By-Step Guide to Success"
Now, let's explore the second option. The second book on our list is "Start Your Own Event Planning Business: Your Step-By-Step Guide to Success," authored by entrepreneur.com.
If you're familiar with our website, entrepreneur.com, you're aware that they produce numerous articles. These articles are typically concise and to the point. If you're seeking quick information to kickstart your journey immediately, this book is an excellent resource.
However, it's important to note that if you're looking for an in-depth, hand-holding guide, this book may not fulfill that requirement. It serves as a good starting point, but for a deeper dive, you might want to consider enrolling in a comprehensive program.
Nevertheless, if you're new to event planning and feeling a bit lost about where to begin, this book provides a solid starting point.
"Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives, and Other Special Events"
And now, for all you corporate folks out there, I couldn't leave you out, of course not.
Now, here's the thing. This book holds a special place in my heart because I've revisited it countless times. I received about three different copies on various occasions—holidays, birthdays. It seemed like everyone knew there was a corporate event planner in the making, and apparently, this book was the go-to gift. I genuinely appreciated it because they were all excellent choices.
The book in question is authored by Judy Allen and goes by the title "Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives, and Other Special Events." Yes, the title is quite lengthy, but I'll provide a link to it below this article for your convenience.
This book is a gem for those operating in the corporate environment. It covers everything from meetings and conferences to various types of corporate events, offering valuable insights on planning, getting started, and setting things up effectively.
It's less about running the business and more about the nitty-gritty of event implementation and planning. If this is what you're searching for, then look no further—this book is a treasure. I affectionately refer to it as my Bible.
Back when I was a corporate planner and felt bewildered by the distinction between corporate planning and other forms of event planning (yes, there was a time like that), this was the book I turned to repeatedly. Trust me; it's a keeper.
Special Events Planning
Number four, because I'm covering all the angles, it's all about special events. This one is titled "Special Events: Creating and Sustaining a New World for Celebration," and it's authored by Joe Goldblatt. I hope I'm pronouncing his name correctly.
This book takes you on a comprehensive journey through the world of special events. If you're a special events planner, this is a must-read. It is incredibly detailed, and Joe Goldblatt is an excellent writer—I personally love it.
Now, of course, there may be some typos in there; I've noticed them. However, the information contained within is genuinely valuable. As with any textbook or book, there may be some errors that slip through the cracks during revisions, but the good news is that it gets updated, which means the typos are getting corrected.
If you're involved in planning any type of parties, festivals, concerts, or similar events, this is the book you absolutely need to check out. So go grab a copy, and of course, I'm providing a link for your convenience.
Expanding Your Knowledge
Now, let's talk about book number five.
This one doesn't have anything to do with event planning, but I'm including it because it's essential knowledge. It's authored by Michael Port, and it goes by the title "Book Yourself Solid." I love it because it's an outstanding sales book, and it teaches you how to sell yourself effectively, clarify your message, and convey to clients what you offer so that you can consistently secure bookings. I'm adding this to the list because, alongside learning how to plan and start a business, you also need to understand what to do when those clients start rolling in. This book provides an excellent starting point.
If you're looking to kick off the year with some new books or simply want to update your reading list, this one's a top choice.
Review the list, identify what you're missing, determine what you need, and dive right into it.